End users write genuine software reviews based upon their experience with the software. They contain both the good and the bad and are an important source of information for other software shoppers. It is crucial to understand the source a reviewer comes from and the purpose of the software they are reviewing. Invalid reviews can occur for many reasons, from genuine delight and fair experiences original-software.net/save-time-and-stay-in-control-with-board-meeting-software to untrue motives.
To ensure the authenticity of reviews, all reviews are subject to the following checks:
Identity Check – Each review is scrutinized for identifiers like the name of the author, his job title, and email address, to confirm it was written by an actual person. The review will not appear in the event that the reviewer is not able to be verified. Conflict of Interest Verify If the reviewer has any connection to the competitor or vendor that is being evaluated, the review will not appear.
All reviews are subject to the same quality control and verification procedures, regardless of the rating or product being evaluated. This ensures that all reviews are treated in a fair and impartial manner.
Vendors are expected to respond to all reviews even those with low ratings, because this is a great chance to show that they’re listening and that they are interested in their customers’ opinions. However, vendors must not try to influence reviews by requiring a non-disparagement clause in customer contracts, since this is a violation of federal law.